Well what can we say?
At the beginning of Bitchin’ Sauce, we were there.
Some would say we were the creators of Bitchin’ Sauce. Some would say we were not. Depending on who you talk to in the Bitchin’ Sauce family, you will get a different story.
Let’s just say on the first day of Bitchin’ Sauce, through the first 5 years of Bitchin’ Sauce, we were involved in almost every decision in the formulation and growth of Bitchin’ Sauce. We were the ones living in the house where and when the first Bitchin’ Sauces were made. We were the ones selling the first Bitchin’ Sauce’s at Bitchin’ Sauces’ first farmers market.
Over the years, people started calling us the Bitchin’ Guys because we ran the Bitchin’ Sauce booths at 26 different farmers markets weekly in Southern California. Shout out to all the Bitchin’ peeps that we saw every week, who kept us going year after year and really gave our brand a Bitchin’ foundation to take off from. Love ya!
We were also the guys you would see at your local grocery store during that time delivering Bitchin’ Sauce, stocking Bitchin’ Sauce and sampling out Bitchin’ Sauce up and down the west coast.
We made Bitchin’ Sauce. We sold Bitchin’ Sauce. We delivered Bitchin’ Sauce. We ate Bitchin’ Sauce. We carried business cards that said we were the owners of Bitchin’ Sauce. Our face was the logo of Bitchin’ Sauce, so yeah you could say we were living the Bitchin’ Sauce life.
And then, something happened that was not Bitchin’.
In 2015, all of a sudden, we didn’t work for Bitchin’ Sauce anymore. We were shocked. We were locked out. The face of Bitchin’ Sauce changed, literally. Literally the Bitchin’ Sauce logo changed, to another face.
After that crazy event, (which the details we will save for the book, “ Livin’ The Bitchin’ Life: How to lose everything with grace and gain it all back again in righteousness”) we stood up, dusted ourselves off, started and have been operating a new company called Good Lovin’. We have run through product line after product line, trying to remake the magic that we once made with Bitchin’ Sauce, but to no avail, until now.
Bitchin’ Sauce was and still is a phenomenal product. We have nothin’ but good lovin’ for it. When we were selling Bitchin’ Sauce, we always described it as a life changing thing. The Bitchin’ Addiction was real. It would transform the food paradigm of anyone who tried it. There was a Bitchin’ Sauce flavor for everyone (many of them were our own ideas). Bitchin’ Sauce would take ahold to the point that we would see people really start to literally live the Bitchin’ Life. We were living the Bitchin’ Life too. We intimately knew the gravity of this product and how it could change the world.
Funny thing is, that even after all of these years, the people we have met, and friends we have made along the way, the ones who know the nitty gritty details of the real story behind the Bitchin’ Sauce family and the sudden breakup, even the friend who proof read this article, to our amazement, still buy and eat Bitchin’ Sauce.
What does this say?
This says that even us, the pioneers of Bitchin’ Sauce, the ones who told the world that it was the greatest product in history, didn’t even know how Bitchin’ it really was. Our own friends, and we’re not just talking about a couple people, lots of people, who would take a bullet for us, fight for us till the end, and know all the dirty details of our story, still unashamedly eat Bitchin’ Sauce constantly (Well maybe not unashamedly). But the point is that Bitchin’ Sauce is always in their fridge.
Dammit.
Needless to say, we are still the guys who think they were the founders of Bitchin’ Sauce and some would say WERE the founders of Bitchin’ Sauce. At least our business cards did. We still know how to make Bitchin’ Sauce and we still know how to sell Bitchin’ Sauce. We still know how to eat Bitchin’ Sauce and still know how to live the Bitchin’ Sauce life. We want our friends to eat something other than Bitchin’ Sauce, so we had to make something we think is as good or better than Bitchin’ Sauce. And we did. We just don’t use the name Bitchin’ Sauce anymore. To all those parents who had an issue with saying “Bitchin’ Sauce” around their kids, it is an issue no more. You no longer have to sacrifice the innocence of your child’s ears, just to get them to eat their veggies.